Reasons most will spend less
The 45 percent who plan to spend less gave the following reasons:
70 percent will spend less due to increased prices for food, gas and other necessities.
49 percent said it is more acceptable to buy less expensive gifts.
46 percent lacked confidence in the economy.
43 percent earned less this year.
37 percent will spend less because home value and savings were less.
Reasons some will spend more
The seven percent who will spend more gave the following reasons:
27 percent plan to spend more because of better prices on gifts.
25 percent are making more money this year.
14 percent have confidence in the economy.
7 percent are tired of being frugal.
5 percent found employment in the past year.
2 percent have had an increase in credit.
Shopping expectations
70 percent think retailers will offer better prices and discounts this year.
When asked what retailers will use to entice them to buy, 75 percent answered price cuts and free shipping, followed by coupons and blowout shopping sales.
53% plan to shop earlier to spread out the expenses; 33% will begin shopping in October.
Many plan to comparison shop online prior to going to the store and many will use a mobile device to do so.
If this group is representative of the holiday shoppers, retailers won’t experience an increase in sales over the 2010 holiday season. M
In the 29th edition of our Best of the Best Blogger series, we sat down with Ken Tumin of Deposit Accounts.